The Story Behind Zero IQ: From Idea to Drop

Not Just a Name — A Mindset

The name Zero IQ was never meant to sound smart. It was meant to make you pause. To flip the script. To make people question — and laugh — and maybe even relate. Because in a world obsessed with success, hustle, and "grind culture," we wanted to create something that celebrated the opposite: chill, freedom, and anti-hustle energy.

Zero IQ started with a simple observation — everyone was chasing something, often without knowing why. And in all that running, we saw a gap. A space for people who just want to wear something loud, comfortable, and real. That’s where the first oversized tee idea came from.

Built for College Kids, Streetheads, and Misfits

This brand was never meant for the boardroom. It’s built for the college kid skipping class, the designer pulling all-nighters, and the streetwear lover who doesn’t care about trends. We wanted to create a brand where you could wear your mood — ironic, sarcastic, aggressive, or calm.

Our first few drops were basic — a couple designs, some oversized cuts, and a few friends who believed in it. The support came quick, not because we were perfect, but because we were honest. And that honesty started shaping the brand’s voice — one that didn’t care about looking clean, but cared deeply about looking real.

From Doodles to Drops

Every design we create has a story — sometimes funny, sometimes dark, sometimes random. We don’t follow themes. We follow energy. The prints come from moods, memes, chaos, and conversations.

Once a design makes the cut, we obsess over fit. We test the fall, shoulder width, and cotton feel till it feels like that tee you reach for again and again. We only drop when the vibe feels right — no forced launches, no pressure.

What Zero IQ Stands For

We’re not here to impress. We’re here to express. Our tees are for people who:

Don’t take life too seriously

Want to be seen, but on their own terms

Prefer comfort over competition

Like to wear ideas, not just logos

Zero IQ is about owning your flaws, flexing your humor, and living slow in a fast world.

Still Building — But Never Begging

We're not backed by a big budget or agency. We're just a few mad minds, building something real, one drop at a time. And if you're reading this, you're already part of the story.

Join the crew. Wear the chaos.